Lo-Fi Aperitifs x Coachella Popup
Lo-Fi popped-up surrounding Coachella, the most anticipated festival on the West Coast. Through a hospitality takeover at Les Cactus, Lo-Fi owned key programming elements as attendees & creators unwinded poolside to gear up for evening concert sets. Over the course of the weekend Lo-Fi authentically tapped into this tastemaker audience driving trial and adoption to the masses.
✺ Brand Strategy
✺ Event Production
✺ Talent Booking
✺ Influencer Marketing
Custom Programming Included:
Guest Check-in & Gift Bags
Branded Lo-Fi Vintage Car
Vinyl DJ Sets
Lo-Fi Nail Art
GIF Photo Experience
Aqualillies Synchronized Swim Show
COLLABORATOR: Quaker-City Mercantile
LOCATION: Palm Springs, CA